Manager, Strategic Intelligence

Responsibilities

• Research & Insights: Examine quantitative and qualitative research, consumer data and industry trends to identify gaps in learning, uncover patterns and understand the underlying factors driving consumer attitudes and behaviors.
• Primary Research: Support the design and execution of primary research initiatives, including survey development, questionnaire design, qualitative research, research methodologies, data analysis and interpretation.
• Secondary Research & Intelligence: Leverage secondary research tools and resources to uncover consumer, cultural, competitive and category insights. Help build and maintain a comprehensive understanding of relevant research tools, data sources and intelligence platforms, including MRI.
• AI & Emerging Technology: Play an active role in advancing the agency’s use of AI for research and intelligence. Help develop, test and optimize AI-powered agents that support research, consumer trend analysis, insight development and client needs.
• AI Context Library Development: Contribute to the development and ongoing management of an AI-powered context and category library, organizing relevant consumer, cultural, competitive and industry intelligence to improve the quality, accuracy and usefulness of AI-generated insights.
• Research Tools & Resources: Help manage and maximize the use of research tools, platforms and resources across the agency. Identify opportunities to improve workflows, increase efficiencies and expand how teams access and apply intelligence.
• Strategic Storytelling: Translate research findings, statistical analyses and consumer insights into clear, compelling narratives and presentations that explain not just what is happening, but why it matters and what brands should do next.
• Trend & Cultural Analysis: Identify emerging consumer behaviors, cultural shifts and marketplace trends, developing points of view around what’s next and the implications for our clients and their businesses.
• Cross-Functional Collaboration: Partner with Strategy, Data & Analysis, Media, Creative and other agency teams to bring research and intelligence into core client projects, strategic planning initiatives and new business opportunities.
• Project Management & Execution: Manage multiple research and intelligence projects, balancing timelines and competing priorities while ensuring accuracy, quality and completeness of deliverables.

Requirements

• 5–7 years of experience in strategic intelligence, consumer insights, market research, analytics, strategy or a related field, ideally within an advertising agency, research organization, management consulting firm or similar environment.
• Experience designing, executing and analyzing primary research, including quantitative surveys and qualitative research methodologies.
• Strong analytical and critical thinking skills, with the ability to interpret statistical data, identify meaningful patterns and uncover the underlying drivers behind consumer behavior and market trends.
• Familiarity with secondary research tools and platforms, including MRI, GWI or similar consumer intelligence and research resources.
• Experience with social listening, competitive intelligence, category research and consumer trend analysis.
• Demonstrated interest and experience working with generative AI tools and emerging technologies, with an understanding of how AI can be applied to research, analysis and insight development.
• Ability to synthesize information from multiple sources and translate complex findings into compelling stories, presentations and actionable recommendations.
• Strong written and verbal communication skills, including the ability to present findings and influence internal stakeholders.
• Experience managing projects, collaborating across multidisciplinary teams and balancing multiple priorities in a fast-paced environment.
• Strong organizational skills, attention to detail and a demonstrated commitment to accuracy and quality.

Preferred

• Familiarity with prompt engineering, AI agents and the development or optimization of AI-powered workflows is a plus.
• An advanced degree in research, analytics, social sciences or a related field is a plus.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave, family forming assistance, tuition reimbursement, and flexible time off.