Manager, Social Media

Responsibilities

• Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms.
• Build a prioritized roadmap grounded in audience needs, with clear channel strategies and KPIs tied to artist acquisition and brand authority.
• Stay close to artist conversations—from release strategy and fan growth to royalties, promotion, touring, and industry shifts.
• Evaluate trends and cultural moments for artist relevance and business opportunity.
• Build a distinctive mix of timely content, recurring series, artist stories, education, and entertainment.
• Own the calendar from idea through publication, coordinating production, stakeholder input, approvals, and deadlines.
• Concept, write, shoot, edit, and publish platform-native content, especially short-form video.
• Turn artist challenges and complex topics – from royalties to music marketing – into clear, credible, useful content that reflects CD Baby’s expertise.
• Develop strong hooks and formats that give artists a reason to follow our socials.
• Lead daily engagement across comments, DMs, mentions, and relevant conversations.

Requirements

• You bring 5+ years of relevant experience, ideally in music, entertainment, creator platforms, or a community-driven business.
• You’ve independently owned organic social strategy and execution, with measurable results.
• You understand creating content for musicians versus marketing to musicians.
• You know social platforms and internet culture, with strong creative and editorial judgment.
• You’re hands-on with short-form video, from concept through shooting and editing.
• You write clearly, with a strong voice, making complex subjects engaging and useful.
• You’re proficient in social analytics and Google Sheets or Excel and can translate data into strategic recommendations.
• You’re highly organized and keep multiple priorities moving.
• You’re collaborative, but don’t wait for a brief to bring ideas and turn them into action.
• You’re based in the NYC area and plugged into music, emerging artists, and culture.

Benefits

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)