Manager, Social Media Strategy & Content

Boston, MA (Hybrid)

$106K/yr – $132K/yrManager5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social strategy and ecosystem for an iconic beverage brand, shaping the vision, organic content, and partner collaborations to fuel brand growth and engagement.

  • Social Vision & Content: Define the social vision and lead organic content strategy to drive audience growth and engagement.
  • Capability Build: Build and scale social capabilities, governance, processes, and tooling to support scalable growth.
  • Agency & Partners: Manage social agency, creators, and technology partners to continually improve performance and collaboration.

Job Description

Responsibilities

  • Define Ocean Spray's Social Vision
  • Lead Organic Social Content Strategy
  • Build and Scale Social Capabilities
  • Manage Social Agency, Creators and Technology Partnership
  • Drive Performance & Continuous Improvement

Requirements

  • 5+ years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
  • Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
  • Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement.
  • Experience managing agencies, creators, production partners, and cross-functional stakeholders.
  • Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.
  • Bachelor's or University Degree (Required)
  • At least 5 Years of Experience
  • Annual Salary: $105,800 - $132,200

Preferred

  • Experience building, leading, or optimizing social media team structures
  • Experience developing content strategies across organic social, influencer, community management, and social-first creative.
  • CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Benefits

  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs
  • Health, Dental and Vision insurance
  • Health savings account
  • Flexible spending account
  • Life and accident insurance
  • Employee assistance program
  • Telehealth services
  • 1:1 health coaching
  • Supportive benefits for all the stages of your life
  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Ocean Spray Cranberries logo

Ocean Spray Cranberries

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in roughly 100 countries worldwide. With approximately 2,000 team members and nearly 20 cranberry receiving and processing facilities worldwide, Ocean Spray is committed to managing our business in a way that respects and cares for our communities, team members and the environment. For more information about our family-farmer owned cooperative, visit www.oceanspray.com.For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture and our commitment to be a farm-to-family, health and wellness company. Our north star is our purpose: connecting our farms to families for a better life.

Founded in 1930
Lakeville, Massachusetts, USA
2K employees (140 in marketing)