Manager, Social Media Strategy & Content

Responsibilities

• Define Ocean Spray's Social Vision
• Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray's brand ambition, creative direction, and business goals.
• Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement.
• Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem.
• Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand's social presence.
• Lead Organic Social Content Strategy
• Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels.
• Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance.
• Ensure content reflects Ocean Spray's creative standards and brand voice while remaining relevant to social audiences.
• Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness.

Requirements

• 5+ years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
• Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
• Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement.
• Experience managing agencies, creators, production partners, and cross-functional stakeholders.
• Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.
• Education: Bachelor's or University Degree (Required)
• Work Experience: At least 5 Years of Experience
• Preferred Experience: Experience building, leading, or optimizing social media team structures
• Preferred Experience: Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• Preferred Experience: CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Preferred

• Experience building, leading, or optimizing social media team structures
• Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end