Responsibilities

• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like BlueSky, Skylight Social, etc
• Help lead the Social Sharing expectations for the brand; Improve content and help reduce promotional costs
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs
• Work with existing Social Agencies for Reporting and Measurement Metrics
• Conduct regular audits of the Hard Rock Tejon website to ensure content is updated and correct.
• Partner with Corporate to update web site content
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.
• Adhere to tweetup guidelines, partner with corporate Social to create and execute hashtag conversations, social video conversations with executives and update copy and manage company social platforms.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness
• Create mobile and social media campaign strategy including program outlines and provide recommendations
• Understand current trends, technologies and advancements in social, mobile and online review sites
• Oversee production and implementation of mobile and social campaigns
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success.
• Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
• Support advertising team to ensure alignment between digital and traditional media communications.