Manager - Social Media

New York, USA (On-site)

$124K/yr – $133K/yrManagerFull time

Posted 1 month ago

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Job Summary

Own the social voice and risk guardrails for a regulated, audience-focused healthcare provider while driving measurable engagement across corporate channels.

  • Build and drive the social strategy, governance, and escalation processes to protect reputation and align with brand priorities.
  • Lead end-to-end content planning, publishing, and community management with cross-functional partners.
  • Provide expert platform insights, track performance, and relentlessly optimize to grow engagement and reach.

Job Description

  • This role is responsible for shaping how Mater engages with its audiences online, ensuring content is compelling, compliant and aligned with our brand and organisational priorities.
  • Develop and deliver Mater’s social media strategy aligned to organisational goals
  • Oversee end to end management of all corporate social channels
  • Lead content planning, publishing, moderation and community management
  • Establish and maintain governance, policies and escalation protocols
  • Provide expert advice on platform trends, risks and performance optimisation
  • Manage reputational risks and issues in real time
  • Drive performance measurement, reporting and continuous improvement
  • Collaborate with internal stakeholders and external partners to deliver integrated campaigns
  • Significant experience managing large, high profile social media accounts
  • Proven success delivering engagement, audience growth and campaign outcomes
  • Strong knowledge of social platforms, algorithms and emerging trends
  • Experience managing risk, sensitive content and issues escalation
  • Excellent stakeholder engagement skills, including working with senior leaders
  • Advanced writing, content planning and storytelling capability
  • Strong analytical and reporting skills
  • Ability to work under pressure and manage competing priorities
  • Experience in healthcare, government or regulated environments
  • Formal training in digital analytics or leadership
  • generous salary packaging options, including meal and entertainment benefits
  • access to industry-leading training and professional development through Mater Education
  • Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
  • Access a range of health and wellbeing services with a corporate discount on private health insurance
  • Exclusive discounts across dining, retail, travel, accommodation
  • Stay active with unlimited access to discounted gyms via the Fitness Passport program
  • Convenient, discounted on-site parking
  • Enjoy great food with reduced prices at our campus cafés and coffee spots

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