Manager, Social Media (LinkedIn, X & Reddit) - Contract

Responsibilities

• LinkedIn: build a through-line, not a feed
• Define a consistent, recognizable point of view for Dolby on LinkedIn, one voice and one through-line that builds week over week, so people can describe what Dolby's LinkedIn is about in a sentence
• Build and run an executive visibility program from the ground up, sourcing real insight directly from Dolby's leaders and shaping it into content that reads as a real point of view grounded in the technology, not a corporate account with a headshot attached
• Move the company page from an operational bulletin board and announcement feed into a destination practitioners actually choose to follow
• Develop the recurring formats, franchises, and angles, not just individual posts, that make Dolby's LinkedIn presence feel additive to the industry conversation instead of one more brand shouting into it
• Turn product milestones, partnerships, and technical achievements into content built for a professional and practitioner audience, not a press release with a LinkedIn wrapper
• Partner with corporate communications, investor relations, and employer brand so executive and company voice build the same through-line instead of competing for attention
• CES and corporate events will be an important part of this position, building a frame of reference for the industry, Dolby employees and execs
• X: a real-time, technically fluent presence
• Own Dolby's X presence as a living, real-time technical and cultural voice, not a repost channel, one that reads as genuinely into this technology rather than managing a queue

Requirements

• 6+ years in social media, content, or brand storytelling roles that span both B2B and B2C, ideally including real, hands-on experience in entertainment, consumer technology, or a comparably technical hybrid brand, not just a B2B tech background alone
• Real hands-on content ownership of Reddit, LinkedIn and X, not just oversight of someone else's calendar. You will create the worlds.
• Direct, credible experience building or growing a brand's presence on Reddit specifically, including a real track record of participating in communities before ever pitching anything
• Curious enough about audio and video technology to actually learn how Dolby Atmos and Dolby Vision work, and skilled enough as a storyteller to turn that curiosity into content a practitioner audience wants to read, not a spec sheet
• Able to turn that curiosity into a distinct point of view on LinkedIn, not a templated posting cadence, and knows what makes content additive versus just more noise
• Sharp understanding of how each platform's algorithm, culture, and unwritten rules actually work, beyond generic social media best practice, including a clear instinct for when a subreddit wants a brand in the conversation and when it very much doesn't
• Experience with executive ghostwriting, personal branding, or thought leadership programs at the manager level
• Comfortable owning ambiguity: this role is building two of its three platforms, the LinkedIn reframe and Reddit from scratch, with no existing playbook to lean on
• A fast, precise writer across registers: technical enough for practitioner audiences, credible enough for executives, human enough for Reddit
• Experience with social listening, analytics, and reporting tools, and the judgment to turn data into a point of view rather than a dashboard

Preferred

• Existing relationships or credibility within audio, home theater, gaming, or developer communities
• Experience advising or managing senior executives directly
• Basic video editing or production skills for platform-native content