Drive Buff City Soap’s social media and influencer partnerships across owned channels to grow reach, engagement, and brand credibility.

Responsibilities

• Lead planning and day‑to‑day management of social content across Buff’s owned channels, engaging 100k+ fans on Facebook, Instagram, TikTok, Twitter, and LinkedIn to drive stronger relevance, reach, and community growth.
• Proactively source, vet, and engage paid and gifting influencers who can authentically amplify Buff City Soap and drive meaningful awareness and engagement.
• Track and analyze influencer and campaign performance metrics to optimize content, improve partnership selection, and scale what works.
• Collaborate closely with Creative, Loyalty, and cross‑functional teams to design and execute promotional campaigns that activate Buff’s brand priorities across all communication channels—and measure their performance.
• Negotiate and oversee all influencer contracts and invoicing, ensuring partnerships stay within budget and deliver strong ROI.
• Support Franchisees with social media best practices, influencer recommendations, and other brand‑building efforts that drive consistency across markets.
• Stay on top of emerging social trends, platform changes, and category best practices to ensure Buff remains relevant and competitive across all channels.
• Own the sourcing, curation, and production of all user‑generated content to highlight authentic brand experiences and boost social credibility.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in social media management, influencer marketing, and brand partnership development.
• Strong understanding of brand strategy, positioning, and core marketing principles.
• Demonstrated analytical skills with the ability to interpret performance data and make data‑driven decisions.
• Creative thinker with a track record of developing innovative social and influencer campaigns.
• Excellent project management capabilities, with the ability to prioritize, multitask, and meet fast‑paced deadlines.
• Flexible and adaptable, able to respond quickly to shifting priorities and emerging opportunities.
• Exceptional communication and interpersonal skills; proven ability to collaborate effectively across teams.
• Self‑motivated and committed to staying current on platform trends, consumer behavior shifts, and industry best practices.
• Proficient with marketing and analytics tools used for campaign management, social listening, and reporting.

Preferred