Manager, Social Media and Digital Marketing - Hybrid

Responsibilities

• Develops and implements comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
• Manages two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, YouTube (community management, profile maintenance & editorial content calendars.)
• Manages and maintains the digital asset library, ensuring easy access and organization of media files.
• Leads accurate and timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; captures live event coverage that can be promptly shared on social media; and oversee production phases of digital assets to ensure quality and consistency.
• Produces high-quality video projects, including scriptwriting, shooting, editing and designing motion graphics.
• Manage and maintain the digital asset library for easy access and organization.
• Develops and manages the organization's social media programming; creates and maintains a monthly social media calendar; engages in dialogue and answers questions; monitors all social media sites to identify threats and opportunities in user-generated content surrounding the organization.
• Manages paid social media advertising campaigns to increase followers and engagement; develops and maintains budgets for M&C and specific campaigns; monitors progress and optimizes when necessary.
• Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.
• Leads third-party agencies, designers, sales, and subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audiences.