Manager Social Media Content at The Goodyear Tire & Rubber Company | Akron, OH

The Goodyear Tire & Rubber Company

Manager Social Media Content

Akron, OH (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own organic social strategy and execution to drive brand resonance and timely engagement across platforms, coordinating with campaigns, trends, and cross-functional partners.

Lead content planning, editorial calendars, and creative frameworks to ensure consistent brand voice.
Collaborate with paid media and cross-functional teams to extend reach and align with business goals.
Spot trends, cultural moments, and audience insights to deliver timely, high-performing content.

Job Description

Lead the organic social media strategy across key platforms, including content planning, editorial calendars, and creative frameworks.
Create platform-specific copy and concepts from ideation through production, maintaining a strong, consistent brand voice.
Partner with cross-functional teams to align with campaign objectives, brand strategy, and business goals.
Identify and leverage trends, insights, and cultural moments to produce timely, relevant, high-performing content.
Support community engagement by monitoring and responding to audience interactions and maintaining an active brand presence.
Collaborate with paid media teams to extend reach and impact of top-performing content.

Bachelor’s degree in Marketing, Communications, or a related field with a strong foundation in digital and social media strategy.
7+ years in professional social media with a focus on organic, brand-led content development and execution.
Expertise in social platforms, audience behavior, and analytics tools, with strong strategic thinking and creative ideation.
Exceptional writing and storytelling, including culturally relevant content and humor-driven copy.