Responsibilities

• Own day-to-day management of Covetrus owned social media channels, including LinkedIn, Facebook, YouTube, Instagram, TikTok, and other emerging platforms.
• Develop, maintain, and optimize social media and content calendars aligned to business priorities, product launches, events, campaigns, and industry trends.
• Partner closely with Integrated Marketing, Product Marketing, Events, Corporate Communications, and Creative teams to develop engaging social content and campaigns.
• Manage Hootsuite platform administration, including content scheduling, publishing, reporting, social listening, and channel governance.
• Deliver recurring performance reporting and actionable insights to marketing and business leaders, identifying opportunities to improve engagement, reach, audience growth, and conversion.
• Lead social listening efforts to identify customer sentiment, industry trends, competitive activity, and emerging topics relevant to Covetrus, our technology solutions, and veterinary customers.
• Develop creative social concepts, campaign themes, and content recommendations that support both brand and business objectives.
• Manage community engagement and respond appropriately to customer inquiries, comments, and conversations across social channels, engage with Corporate Communications as needed.
• Support execution and amplification of corporate announcements, press releases, events, webinars, and thought leadership initiatives.
• Manage influencer, ambassador, and key opinion leader (KOL) programs across both veterinary and consumer audiences, including supplier-funded initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred.
• 5-7 years of social media, content marketing, community management, or digital marketing experience.
• Experience managing social media programs for B2B organizations; SaaS, technology, healthcare, veterinary, or highly regulated industries preferred.
• Demonstrated experience managing social media management platforms, with Hootsuite expertise strongly preferred.
• Experience developing social content calendars and executing multi-channel social campaigns.
• Familiarity with social analytics, reporting, and performance measurement.
• Experience managing influencer, ambassador, or advocacy programs.
• Strong writing, editing, and communication skills.
• Highly organized with exceptional project management and stakeholder management capabilities.

Preferred

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred.
• 5-7 years of social media, content marketing, community management, or digital marketing experience.
• Experience managing social media programs for B2B organizations; SaaS, technology, healthcare, veterinary, or highly regulated industries preferred.
• Demonstrated experience managing social media management platforms, with Hootsuite expertise strongly preferred.
• Experience developing social content calendars and executing multi-channel social campaigns.
• Familiarity with social analytics, reporting, and performance measurement.
• Experience managing influencer, ambassador, or advocacy programs.
• Strong writing, editing, and communication skills.
• Highly organized with exceptional project management and stakeholder management capabilities.
• Creative thinker with strong content instincts and storytelling abilities.

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts