Social Media Director
Roarke Regenerative
New York City, NY (Remote)
$150K/yr - $165K/yrIn-houseFull-timeSenior level
13 hrs ago
Manager, Social Media
New York City, NY (On-site)
$80K/yr – $110K/yrManager5+ years expFull time
Posted 4 weeks ago
Job Summary
Own and optimize the agency’s social media strategy across multiple audiences, build a fan-facing channel, establish content systems, and report on engagement and growth.
Job Description
Responsibilities
- Own social media strategy end-to-end, driving alignment and accountability across departments and stakeholders
- Develop tailored messaging and content approaches for the agency's varied audiences, including recruiting prospects and families, fans, media/industry contacts, and niche credibility-driven communities
- Shape and evolve the agency's channel structure to ensure the right content reaches the right audience effectively
- Build and grow a dedicated fan-facing channel, developing content and a distinct voice that deepens fan connection to the agency and its athletes
- Build a structured content system, including defined content pillars, a centralized editorial calendar, and creative production capabilities (video, design, editing)
- Plan and execute content around major industry moments and recurring seasonal events, as well as ongoing always-on storytelling
- Capture video & still photography, create & edit user-generated content , and post to social channels using production & social platform best practices
- Community management of multiple social platforms with a focus on increasing following & engagement
- Identify resourcing needs and help scale the team over time as the function grows
- Establish reporting cadence and KPIs to track engagement, audience growth, and content performance, adjusting strategy based on results
Requirements
- 5+ years of social media management experience, ideally in sports, entertainment, or agency environments
- Experience managing multiple brand voices or audience segments simultaneously
- Strong content creation and production skills, with comfort operating hands-on as well as strategically
- Excellent collaboration and communication skills, with the ability to align stakeholders across departments
- Analytical mindset with experience using performance data to inform decisions
Preferred
- Passion for sports and familiarity with the athlete representation or sports agency landscape a plus
Benefits
- Medical, Dental, Vision & Life Insurance
- 401k Retirement Plan
- Cell Phone Reimbursement
- Flexible PTO
- Exposure to the highest levels of professional sports and a front-row seat working alongside elite NFL athletes, coaches, and front office executives
Athletes First
4.8 Glassdoor
Athletes First is a full-service athlete management firm that has been representing elite NFL players since its inception in 2001. Based in Southern California, with satellite offices in New York City, NY, Gainesville, FL, Austin, TX, Louisville, KY, Atlanta, GA and Madison, WI, Athletes First is a staple in the sports representation business. Over the years, we've created a culture that's built around the two key components of our industry: exude extreme power while remaining intimately personal.Athletes First has strategically grown its practice with the most widely experienced agent team in the industry. Composed of forward thinkers, trained attorneys and master negotiators, our agents hold Bachelor's, Master's and Law Degrees from some of the most prestigious Universities across the United States.Our mission is simple: Do the right things, with the right people, for the right reasons.
Founded in 2001
Laguna Hills, California, USA
151 employees (47 in marketing)
93% recommend to a friend
Salaries
Posted range
$80K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($95K) is 17% above the median base salary for Social Media Manager roles in the United States ($81K).
Social Media Manager median pay in the United States
Most pay falls between $70K and $98K. Based on 655 salaries.
Marketing Team
Marketing Team Size
42 (28% of company)
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Feb 2023Private Equity
- May 2015Series Unknown
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
29.4%
Direct
51.2%
Referral
6.5%
Social
11.9%
Paid
0.9%
Headcount Trend
Current headcount: ~151
News about Athletes First
Links
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