Rust-Oleum

Manager, Social Creator Marketing

Vernon Hills, IL (On-site)

$95K/yr – $120K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social channel strategy and creator partnerships across TikTok and Meta, driving trend-driven content and measurable revenue with a structured creator network and affiliate program.

  • Own social channel strategy and content calendar for trend-driven and conversion-focused content on TikTok and Meta.
  • Build and manage a tiered creator ecosystem, negotiate contracts, and drive ongoing partnerships with performance metrics.
  • Own affiliate program end-to-end, segment partners, set incentives, manage platforms, and coordinate with Brand, eCommerce, and Demand Gen for launches.

Job Description

Responsibilities

  • Manage and scale brand-owned social channels, with a focus on TikTok and Meta
  • Own and execute the content calendar across trend-based, product, and conversion-driven content
  • Identify and act on emerging trends, viral moments, and cultural opportunities in real time
  • Create and publish content aligned with platform best practices and audience behaviors
  • Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity
  • Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
  • Lead outreach, negotiation, contracting, and ongoing relationship management
  • Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
  • Develop long-term partnerships with high-value creators and brand ambassadors
  • Oversee product seeding, campaign activation, and ongoing content output

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 5–8+ years experience in digital marketing, social, influencer, or affiliate marketing
  • Proven success building brands on TikTok and Meta
  • Strong understanding of social commerce and affiliate models
  • Strong analytical and data-driven decision-making capabilities
  • Experience managing creator partnerships end-to-end
  • Highly organized with strong communication skills
  • Entrepreneurial mindset and ability to move quickly

Preferred

  • Entrepreneurial mindset and ability to move quickly
  • Strong communication skills (implied in requirements)
  • Experience managing creator partnerships end-to-end

Benefits

  • After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
  • A 401(k) plan after three months of employment.
  • Associates are vested in the RPM Pension plan after completing five years of service.
  • Rust-Oleum offers 9 paid holidays and one floating holiday per year.
  • You are also eligible to earn three weeks of vacation on an annualized basis.

Marketing Team

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