Responsibilities

• Manage and scale brand-owned social channels, with a focus on TikTok and Meta
• Own and execute the content calendar across trend-based, product, and conversion-driven content
• Identify and act on emerging trends, viral moments, and cultural opportunities in real time
• Create and publish content aligned with platform best practices and audience behaviors
• Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity
• Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
• Lead outreach, negotiation, contracting, and ongoing relationship management
• Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
• Develop long-term partnerships with high-value creators and brand ambassadors
• Oversee product seeding, campaign activation, and ongoing content output

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5–8+ years experience in digital marketing, social, influencer, or affiliate marketing
• Proven success building brands on TikTok and Meta
• Strong understanding of social commerce and affiliate models
• Strong analytical and data-driven decision-making capabilities
• Experience managing creator partnerships end-to-end
• Highly organized with strong communication skills
• Entrepreneurial mindset and ability to move quickly

Preferred

• Entrepreneurial mindset and ability to move quickly
• Strong communication skills (implied in requirements)
• Experience managing creator partnerships end-to-end

Benefits

• After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
• A 401(k) plan after three months of employment.
• Associates are vested in the RPM Pension plan after completing five years of service.
• Rust-Oleum offers 9 paid holidays and one floating holiday per year.
• You are also eligible to earn three weeks of vacation on an annualized basis.