Responsibilities

• Social captions—written natively for each platform, not adapted from campaign copy
• Hooks and on-screen copy for TikTok and Reels content—writes copy that works in video, not just alongside it
• Paid social copy—headlines, body copy, and CTAs for paid media across all social platforms
• Email and CRM copy—campaign emails, SMS, and automated flows; generates variants and subject line options at volume
• Content strategy input—brings a copy and messaging POV into content planning conversations with the Social Art Director
• AI writing workflows—owns and develops AI copy tools for the content team; builds prompts, trains outputs to brand voice, generates variants at speed
• Platform copy intelligence—tracks what copy approaches, hooks, and formats are working on each platform and brings that intelligence into the creative process
• Ability to leverage SEO/GEO insights and keywords to ensure maximum discoverability of content, while still adhering to the brand voice across channels

Requirements

• 5+ years of copywriting experience with a demonstrable social-first portfolio
• Has written natively for social—understands the difference between a caption and a campaign headline
• Already fluent in AI writing tools—doesn't need to be trained on the concept
• Understands how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email
• Strong instinct for hooks—can write an opening line that stops a scroll
• Some content strategy background is a plus—can think about what to say, not just how to say it
• Beauty experience a plus

Benefits

• medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.