Manager, Social Content & Influence Strategy

Responsibilities

• Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
• Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
• Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
• Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
• Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
• Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.
• Cross-Functional Leadership: Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
• Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.
• How You'll Work With The Team: Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.

Requirements

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
• Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
• A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
• Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
• Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.

Preferred

• Experience with employee advocacy programs and tiered influencer engagement models is a plus.

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.