Manager, Social & Content Cotton On USA at Cotton On Group | Los Angeles, CA | $100K/yr – $120K/yr

Cotton On Group

Manager, Social & Content Cotton On USA

Los Angeles, CA (Hybrid)

$100K/yr – $120K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own US social content for a fashion brand, balancing native, trend-driven posts with a strong brand voice across TikTok and Instagram, while building a creator pipeline and coordinating with paid, analytics, and cross-border teams.

Channel Ownership: Run daily posting, scheduling, community management, and reactive content for US social feeds.
Content System & Governance: Shape tone, cadence, content standards, and a system that scales with creators and production partners.
Impact & Alignment: Translate performance data into sharper briefs, informed creative decisions, and cross-functional buy-in.

Job Description

Responsibilities

Own the channels: Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.
Lead the creative direction of the US feed: tone of voice, platform behaviour, content cadence, storytelling standards, and what the brand sounds like when it shows up.
Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.
Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.
Develop a social content system that balances trend responsiveness with a consistent brand point of view.
Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.
Support freelance and contract production resources as the function scales.
Manage content across Women's, Body, and Men's. Kids is its own team with its own manager.
Identify organic content with paid potential and partner with the paid media team to package winners for amplification.
Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.

Requirements

5 to 7 years across social media, content, or digital marketing, including time in-house or at a strong agency with fashion, beauty, lifestyle, or youth-focused brands.
Have a track record of social content that has moved product, driven sign-ups, and delivered clear outcomes.
Managed creators, editors, coordinators, or freelancers and know how to give feedback that makes the work better.
Have strong aesthetic judgment that feels polished, energetic, product-forward, and culturally aware without trying too hard.
Are Decisive under pressure and adjust plans fast when platform behaviour or culture shifts.
Are comfortable in analytics and reporting tools and naturally turn numbers into actions, not just recaps.
PHYSICAL REQUIREMENTS: Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
Ability to travel as needed (up to 20%)
Comfortable moving equipment, product, or props as needed for shoots.

Preferred

Live on TikTok and Instagram the way the customer does and you naturally track what's breaking through before anyone's written a trend report about it.
Think in equal parts creative and data-led concepts and can see how content connects to business results.
Are as comfortable pulling a performance read as you are creative concepting and you use both to make the content better.
Enjoy being a player-coach: leading and mentoring while still writing briefs, reviewing edits, managing the calendar, and posting when the moment calls for it.
Decisive under pressure and adjust plans fast when platform behaviour or culture shifts.

Benefits

50% team member discount across all brands
Competitive pay
24/7 wellness support
Performance & Peak incentives
Medical, Dental, Vision & more for you and your family
401(k) matching + financial wellness support
Development opportunities with room to grow
Quarterly COG Awards & real-time recognition

Cotton On Group

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this.We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of.We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always.We’re customer-obsessed in everything we do, and believe us when we say the obsession is real!When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference.20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

Founded in 1991

North Geelong, Victoria, AUS

cottonongroup.com.au