Responsibilities

• Own and Grow the Social Commerce Business
• Serve as the owner-operator of Michael Kors’ social commerce portfolio, with direct accountability for revenue, traffic, conversion, and customer growth across TikTok Shop, marketplace channels, and UGC.
• Develop and execute the commercial strategy for each channel, setting clear goals and translating them into actionable plans that drive measurable results.
• Monitor performance across all channels on a daily and weekly basis, identifying opportunities and risks and driving swift action to improve results.
• Build the business case for new social commerce opportunities as the landscape evolves, and lead the activation of new channels and partnerships.
• Provide regular performance recaps and strategic recommendations to leadership.
• TikTok Shop - Own the TikTok Shop storefront strategy, including product assortment, navigation, content-to-commerce integration, and promotional planning.
• TikTok Shop - Partner with Social Media, Marketing, and Creative to align shop content with broader brand campaigns, trends, and cultural moments.
• TikTok Shop - Manage product eligibility, catalog operations, and cross-regional alignment to ensure a complete and compelling shop experience.
• TikTok Shop - Partner with merchants on product strategies, ensuring the TikTok Shop assortment reflects commercial priorities, trend opportunities, and customer demand.

Requirements

• 5+ years of ecommerce, marketplace, or social commerce experience, ideally within fashion, luxury, retail, or consumer brands.
• An entrepreneurial, builder’s mindset — someone who thrives standing up new channels, defining playbooks, and scaling from zero to one.
• Demonstrated success managing and growing marketplace or social commerce channels (TikTok Shop, Amazon, or similar platforms).
• Strong understanding of UGC, ratings and reviews strategy, and the role of social proof in driving conversion.
• Strong commercial orientation with the ability to connect channel performance to broader business objectives.
• Customer-first mindset with experience using platform analytics, customer data, and content performance to drive decisions.
• Highly analytical with the ability to move quickly from data → insight → action.
• Strong brand sensibility with the ability to maintain brand integrity across diverse and fast-moving platforms.
• A test-and-learn orientation with comfort iterating quickly and scaling what works.
• Proven ability to drive results in a collaborative, matrixed organization by influencing cross-functional partners.

Benefits

• Generous Paid Time Off & Holiday Calendar
• Summer Fridays
• Internal Mobility Across Brands
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits