Responsibilities

• Manage the ecommerce revenue plan, including traffic, conversion rate, average order value, and channel break out.
• Plan and execute the promotional calendar, product launches, seasonal campaigns, and sales events.
• Optimize the online shopping experience by working with the eCommerce Marketing Director, through landing pages, product detail pages, merchandising, and A/B testing.
• Manage email and SMS marketing programs with agency/centralized resource, including automated flows (welcome, abandoned cart, post-purchase, win-back) and campaign sends.
• Work with paid media with agency/centralized resource, on channels such as Meta, Google and Bing to align spend with ecommerce goals.
• Work with SEO agency to optimize for SEO/AEO.
• Track and report on KPIs weekly and monthly, turning data into clear recommendations.
• Build, manage, and grow our affiliate program on BixGrow, including recruitment, onboarding, commission structures, and performance optimization.
• Identify, pitch, and close partnerships with content publishers, deal and coupon sites, loyalty and cashback platforms, and complementary brands.
• Develop and manage influencer and creator partnerships, from outreach and contracting to content briefs and performance tracking.

Requirements

• 6-7+ years of experience in B2C ecommerce marketing
• Proven track record of growing online revenue and hitting measurable targets.
• Hands-on experience with ecommerce platforms (Shopify preferred), email/SMS tools (e.g., Klaviyo, Attentive), and affiliate networks or partnership platforms.
• Strong analytical skills and comfort with Google Analytics 4, spreadsheets, and marketing attribution.
• Excellent negotiation and relationship-building skills, with the ability to represent the brand confidently to external partners.
• Solid understanding of ecommerce metrics such as CAC, ROAS, AOV, LTV, and conversion rate.
• Highly organized, able to juggle multiple campaigns and partners at once.
• Clear, persuasive written communication.

Benefits

• Mission with Meaning – Your work directly empowers engineers and project managers to advance their careers.
• Room to Run – Backed by PE Investors, we combine startup agility with the resources of a larger portfolio.
• Values-Driven Culture – Honesty, respect, and student-first thinking aren’t posters on a wall; they drive every decision.
• Growth for You – Lead high-impact projects, interface with senior leaders, and expand your career as fast as you can earn it.
• Fun – Be part of a high energy team that is motivated as much by the numbers as they are by having fun together.