Manager Shopper Marketing - Walmart at Nestlé USA | Rogers, AR

Manager Shopper Marketing - Walmart

Rogers, AR (On-site)

Salary Not AvailableManager7+ years exp

Posted 3 months ago

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Job Summary

Drive Walmart omni-shopper marketing for Nestlé Coffee & Beverage brands at a national account level, aligning campaigns with division priorities and delivering measurable performance improvements.

Own Walmart omni-shopper strategy and campaign execution with agency partners.
Must-have: 7+ years in CPG brand/ shopper marketing with analytics.
Demonstrated cross-functional collaboration and budget optimization for retailer programs.

Job Description

Responsibilities

Lead omni-Shopper Marketing agenda for one of our top national accounts (Walmart) for select Nestle Coffee and Beverage brands.
Partner with Coffee & Beverage Brand teams to align Walmart campaigns to division strategies and prioritization.
Collaborate with cross-functional partners to implement Walmart-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals.
Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative.
Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
Steer strategic, retailer-specific annual planning, for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities.
Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.

Requirements

Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
4+ years of CPG Shopper marketing role preferred
Intermediate to advanced analytics, digital and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through
Thrives in change and comfortable with ambiguity
Bachelor’s degree or equivalent experience
Understanding of the omni-channel environment with proficiency Retail Media Network investment
Understanding of US retailers and their go-to-market strategies
Strong collaborative nature: ability to work in a cross-functional team environment
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
Financial acumen related to managing a budget, ROI analysis and budget optimization
Influential and effective communicator proficient in storytelling and negotiating
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
Excellent written and verbal communication skills
Advanced skills in Microsoft PowerPoint, Excel, and Word
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.