Responsibilities

• End-to-End SEO Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website.
• Content SEO: Collaborate with content creators and writers to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies. This includes optimizing on-page elements, content structure, and user experience.
• Technical SEO: Conduct regular technical SEO audits and implement recommendations to improve website performance, crawlability, indexability, and overall site health. This includes managing sitemaps, robots.txt, schema markup, site speed, and resolving technical SEO issues (e.g., broken links, redirect chains, canonicalization).
• Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
• SEO Keyword Strategy: Conduct in-depth keyword research to identify high-value keywords and long-tail opportunities. Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
• Performance Monitoring & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide actionable insights and recommendations for continuous improvement.
• Stay Up-to-Date: Keep team up to date on the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective and competitive.