Manager, SEO & GEO at Versant | Orlando, FL

Versant

Manager, SEO & GEO

Orlando, FL (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-faceted organic growth and GEO optimization by leading data-driven SEO across traditional search and AI discovery.

Own and execute organic growth strategy across traditional search, AI discovery, and GEO.
Must-have: 4+ years of SEO experience with strong technical SEO/GEO background.
Standout: Hybrid Orlando role with cross-functional collaboration and vendor management.

Job Description

Responsibilities

Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights
Own organic growth strategy across traditional search and AI-driven discovery (Google AI Overviews, LLMs, answer engines).
Define and evolve GEO best practices to ensure brand visibility and citation in generative responses.
Partner with Content, Product, and Editorial to ensure content is structured for machine understanding and extraction.
Establish standards for structured content (schema, summaries, FAQs, entities, metadata) optimized for AI consumption.
Translate shifts in search behavior (zero-click, AI summaries) into clear priorities and roadmaps that balance traditional SEO and GEO.
Manage relationships between multiple marketing vendors & freelance partners
Champion SEO across the organization, ensuring its consideration across marketing and product.
Work cross-functionally with product, creative, paid, and brand teams to align SEO with companywide business goals and objectives.
Responsible for growing new user acquisition and hitting core SEO KPIs across properties – including traditional SEO, GEO and ASO.

Requirements

Bachelors’ degree in Marketing or a related field
A minimum of 4+ years of relevant business experience with strong focus on SEO
Comprehensive understanding and application of SEO & GEO principles, tools & methodology.
Excellent analytical, prioritization, organizational, and quantitative skills.
Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)
Hybrid:  This position has been designated as hybrid, generally contributing from the Orlando, FL office, a minimum of three days per week.
Travel: Must be able to travel domestically for business meetings, trainings, and team events as needed.

Preferred

Familiarity and passion for sports and entertainment industry
Solid understanding of evolving GEO and AI discovery industry changes.
Passion for analytics and digital marketing
A love for SEO and content marketing

Versant

We help developers of infrastructure projects make the best decisions within the French mitigation hierarchy regulatory framework (Séquence ERC). Our solution enables the identification of the most suitable sites for implementing compensatory measures.

Founded in 2023

Paris, Île-de-France, FRA

9 employees (2 in marketing)

versant.earth