Manager, SEO

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Requirements

• Substantial experience in SEO or digital marketing
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require candidates to have a college degree

Preferred

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team member a plus.
• Ability to manage projects independently.