Manager- Segment Communications

Responsibilities

• Own media relations strategy and execution across the portfolio, in partnership with segment leads, building and maintaining relationships with reporters, editors, and producers.
• Develop media materials, including key messages, press release drafts, briefing documents, and spokesperson talking points
• Identify and pursue proactive story opportunities that strengthen institutional reputation across the five institutions
• Advise institution and segment leadership on message development and positioning ahead of interviews and public appearances
• Support executive visibility efforts, including LinkedIn presence, thought leadership content, and speaking opportunity identification, across institutions
• Track media placements and share-of-voice, using results to refine story angles and pitching strategy
• Partner with the Enterprise Media Team and segment leads to coordinate pitching and avoid duplicated outreach
• Own internal communications plans end to end, from strategy and planning through execution and measurement
• Support and execute all-hands meetings and cross-institution events, including drafting talking points and presentations, advising on event flow, and preparing speakers
• Identify opportunities to build scalable systems and workflows, including AI-enabled tools, that strengthen internal communications across all five institutions

Requirements

• Bachelor's degree in communications, marketing, journalism or related field required.
• Three (3) to Five (5) years of experience in communications, spanning both internal and external work required.
• Demonstrated ability to work across multiple brands, institutions or accounts simultaneously.
• Experience in media relations as well as internal/employee communications.
• Higher education, healthcare, or professional services experience preferred.

Preferred

• Versatile — equally comfortable in media relations and internal communications execution.
• Fast learner, able to quickly get up to speed on a new institution’s context and voice.
• Strong writing and editing across formats: press releases, colleague emails, talking points.
• Comfortable with ambiguity and shifting priorities from one week to the next.
• Collaborative — integrates smoothly into different segment teams without needing a fixed lane.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays