Director, Team Communications (Orlando)

Responsibilities

• Create and execute earned media strategies that elevate the team’s visibility, its leadership position, and its revenue generating capabilities.
• Build and foster positive relationships with local, regional and national media outlets to position the team as a valuable business and community relations vehicle.
• Act as the primary liaison for players, coaches and the football staff with media and other business functions.
• Support local communications surrounding League football initiatives including the UFL Showcase, UFL Draft, training camp, schedule release, awards program, playoffs, championship and UFL pro football development.
• Identify business and football storylines that position coaches, players, team executives and the organization positively in the public eye.
• Collaborate with the partnership and marketing teams to integrate football and business communications into partner activations and branded campaigns.
• Work closely with all business functions to coordinate consistent, on-brand messaging that creates engagement with the community and relevant stakeholders/constituents
• Support corporate initiatives and events where football presence or player participation enhances brand and business outcomes.
• Identify human interest related storylines to garner local and national media attention.
• Develop and distribute all football-related press materials.

Requirements

• Bachelor’s degree in Communications or related field required.
• 8+ years of experience working in Corporate/ Marketing Communications, Public Relations or Marketing roles with specific experience in the sports, media and/or entertainment industries.
• Knowledge of football and experience in football communications is preferred.
• Experience developing integrated communications plans that support football operations, business priorities and community engagement.
• Strong knowledge of the local sports entertainment and media landscape.
• Knowledge of pop culture and trends with the ability to bring them to marketing campaigns and promotional plans.
• Proven ability to execute a strategic marketing and communications plan aimed at growth and closely aligned with the company’s goals and vision.
• Solid relationships with relevant media contacts across all mediums.
• Superior written and verbal communication skills including ability to take creative approaches to internal and external marketing and communications platforms.
• Highly organized and detail-oriented with excellent project management skills while exercising flexibility and adaptability to change.