Communications Specialist

Responsibilities

• With limited supervision, manage all aspects of the district's communications program, including internal/external communications, media relations, website and social media, marketing, event coordination, and public information. Serve as spokesperson and lead strategist for communication initiatives aligned with district goals.
• STRATEGIC COMMUNICATIONS PLANNING - Maintains a pattern of prompt and regular attendance.
• Develop and implement communication strategies aligned with district goals and initiatives
• Recommend communication mechanisms and serve as advisor to Superintendent and Board
• Interpret and communicate policies, procedures, and data as needed
• MEDIA AND PUBLIC RELATIONS - Serve as the district's primary media spokesperson
• Write and distribute press releases; coordinate interviews; respond to media inquiries
• Proactively engage local media and monitor media coverage
• Develop and maintain positive relationships with the media and community partners
• CONTENT CREATION AND PUBLICATION - Write content for newsletters, social media, website, promotional materials, brochures, etc.

Requirements

• Educational Level: Bachelor's degree in journalism, public relations, marketing, mass communications, or related field
• Proficiency Skills: Proficiency in Adobe Creative Suite, Final Cut Pro, Microsoft Word. Working knowledge of journalism, media relations, social media, video/photo editing, and production. Knowledge of social networking platforms and emerging digital trends
• Ability to manage multiple deadlines, exercise sound judgment, and work independently or in teams. Ability to work under pressure and during off-hours (e.g. evening meetings/events)
• Personal Skills: Excellent oral, written, interpersonal, and analytical skills