Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
• QA and oversee trafficking of approved plan into search platforms
• Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments
• Development and recommendation of optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings

Requirements

• 3-5+ years of paid search experience, ideally in an agency environment
• Mastery of search platforms
• Mastery of all relevant tools for reporting, analytics, and competitive analysis
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Proven leadership ability
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines

Preferred

• Experience in search platforms preferred – SA360 (preferred), Kenshoo

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.