Responsibilities

• Own the day-to-day health and performance of Quill’s paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns.
• Lead the agency team responsible for SEM execution by setting priorities, defining deliverables, reviewing work quality, tracking commitments, and ensuring resources remain focused on the highest-value opportunities.
• Conduct regular in-platform analysis to identify performance drivers and opportunities across queries, campaigns, products, audiences, devices, geographies, bids, budgets, impression share, CPC, conversion, feed health, and other relevant dimensions.
• Diagnose unexpected performance changes quickly, develop hypotheses, isolate root causes, coordinate corrective actions, and escalate material risks as needed.
• Own SEM pacing and tactical budget decisions within approved investment plans and established guardrails.
• Develop and maintain an SEM testing and optimization roadmap covering campaign structure, bidding, creative, landing pages, feeds, promotional execution, and platform capabilities.
• Partner with Marketing Analytics to connect platform performance to customer economics, lifetime value, incrementality, and broader business outcomes.
• Create clear performance readouts, recommendations, and action plans for Growth Marketing leadership and cross-functional stakeholders.

Requirements

• Strong SEM judgment and hands-on platform depth to independently evaluate performance, challenge recommendations, and diagnose issues.
• Excellent project and program management skills with the ability to coordinate campaigns, promotions, deadlines, assets, dependencies, and stakeholders.
• Strong analytical and quantitative skills with the ability to build hypotheses, work through platform data, and translate findings into business actions.
• High ownership, strong problem-solving instincts, and a bias for early issue detection and timely escalation.
• Strong written and verbal communication skills, including the ability to influence peers, partners, and stakeholders without formal authority.
• Comfort working in a performance-oriented environment with changing platforms, business priorities, and operating conditions.
• Genuine interest in performance marketing, customer acquisition, e-commerce, and continuous improvement.
• Bachelor’s degree in marketing, business, economics, analytics, or a related field.
• Seven or more years of progressive paid search or performance marketing experience, including demonstrated ownership of scaled SEM programs.
• Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.

Preferred

• Prior direct people-management experience or substantial formal coaching or mentoring responsibility.
• Working knowledge of paid social and SEO sufficient to contribute meaningfully in cross-channel discussions and identify areas of overlap with paid search.
• Experience partnering with analytics teams on lifetime value, incrementality, attribution, customer segmentation, or marginal-return analysis.
• Experience using SQL, business intelligence tools, or other analytical tools beyond spreadsheet analysis.
• B2B e-commerce or business-customer acquisition experience.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!https://careers.staples.com/Staples-Life/Benefits