Manager, Retail Media Search

Responsibilities

• Lead the day-to-day strategy, activation, and optimization of sponsored search campaigns across Amazon, Walmart, and other retail media networks.
• Develop and execute keyword strategies, bidding methodologies, budget allocation, product targeting, and search placement strategies aligned with client business objectives.
• Manage campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display where applicable, and equivalent retail search ad products across other marketplaces.
• Identify opportunities to improve product discoverability, search visibility, conversion rates, sales growth, and advertising efficiency.
• Own campaign execution, including setup, pacing, budget management, optimization, troubleshooting, and quality assurance.
• Analyze campaign performance using metrics such as ROAS, ACOS, TACOS, CPC, conversion rate, impressions, click-through rate, and incremental sales where measurable.
• Translate campaign data, search term reports, keyword performance, and competitive insights into actionable recommendations.
• Identify opportunities to improve keyword coverage, reduce wasted spend, capture additional demand, and increase share of relevant search placements.
• Develop and execute structured testing strategies across bidding, targeting, campaign structures, and optimization approaches.
• Connect advertising performance with broader retail outcomes, including organic sales, product availability, pricing, promotional activity, profitability, and inventory considerations.

Requirements

• 4+ years of experience in retail media advertising, with substantial hands-on responsibility for sponsored search campaign management and optimization.
• Demonstrated experience managing retail search campaigns on Amazon Ads and/or Walmart Connect.
• Deep understanding of keyword research, search term analysis, bidding strategies, budget allocation, product targeting, search placements, and campaign structure.
• Proven ability to analyze campaign performance and optimize toward business outcomes, including ROAS, ACOS, sales growth, and advertising efficiency.
• Hands-on experience with retail media platforms such as Pacvue, Skai, Epsilon, or comparable tools.
• Strong analytical skills and the ability to turn performance data into actionable campaign optimizations and client recommendations.
• Experience managing multiple campaigns, products, brands, or client accounts in a fast-paced environment.
• Strong communication, organization, problem-solving, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Analytics, Advertising, or a related field, or equivalent professional experience.

Preferred

• Experience across multiple retail media networks beyond Amazon, including Walmart, Instacart, Target, Kroger, or comparable platforms.
• Experience managing Sponsored Products and Sponsored Brands at scale across large product catalogs.
• Understanding of the relationship between paid search, organic ranking, retail readiness, product detail page quality, and total sales performance.
• Experience with retail media incrementality, profitability analysis, and measurement beyond last-click ROAS.
• Experience mentoring junior team members or leading search activation workstreams.
• Familiarity with broader commerce media, offsite retail media, and cross-channel measurement.

Benefits

• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in an open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
• The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
• US Pay Range
• $60,000 - $140,000 USD
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