Manager, Retail Media Ad Product Strategy

Chicago, IL (Hybrid)

$75K/yr – $108K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own RMN strategy and cross‑functional collaboration to drive revenue growth in North America, bridging sales, product, and measurement to turn client objectives into actionable media plans.

  • Collaborate with sales to shape media strategy, audience approaches, and measurement frameworks aligned to client goals
  • Help define RMN ad product direction and identify innovation opportunities from sales feedback and market trends
  • Lead strategic client discussions and internal processes to remove blockers and improve deliverables

Job Description

Own RMN strategy and cross‑functional collaboration to drive revenue growth in North America, bridging sales, product, and measurement to turn client objectives into actionable media plans.

  • Responsibilities: You will support revenue growth for North American Retail Media Networks by partnering closely with sales teams to shape media strategy, audience approaches, measurement frameworks, and client storytelling.
  • Media & Sales Strategy: Support overall media strategy development for the Retail Media Network, translating capabilities into effective go‑to‑market solutions and process
  • Media & Sales Strategy: Partner with Sales on RMN media planning strategy, including audience and inventory recommendations aligned to client objectives
  • Media & Sales Strategy: Support sales and planning practices across both audience and media planning
  • Ad Product & Network Strategy: Contribute to Retail Media Network ad product strategy and roadmap development in partnership with Product and Leadership
  • Ad Product & Network Strategy: Identify ad product innovation opportunities based on sales feedback, client needs, and market trends
  • Ad Product & Network Strategy: Support sales with positioning, messaging, and enablement materials for RMN ad products
  • Client & Internal Collaboration: Participate in and help lead strategic client meetings with retail partners, brand clients, and internal teams (Sales, Product, Measurement, Yield, etc.)
  • Client & Internal Collaboration: Identify sales blockers and opportunity gaps and help drive internal initiatives to address them
  • Client & Internal Collaboration: Support strategic client business reviews and proactive category or brand package development
  • Client & Internal Collaboration: Continuously monitor and improve internal processes, documentation, and client deliverables
Mars United Commerce logo

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972
Southfield, Michigan, USA
970 employees (280 in marketing)

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
37.8%
Direct
46.2%
Referral
7.8%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~970

Marketing Team

Marketing Team Size
117 (12% of company)
Marketing Roles Posted (Last 30 Days)
10