Manager, Retail Marketing

Responsibilities

• Develop integrated marketing plans for individual stores and the broader Americas retail portfolio, aligned to sales targets, store traffic, seasonal demand, local-market opportunities and franchise priorities.
• Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels.
• Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators.
• Identify performance gaps and recommend targeted actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue.
• Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory-led commercial priorities.
• Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns and customer-facing messaging.
• Develop promotional approaches that balance revenue opportunity, premium brand positioning, margin considerations, inventory availability and an exceptional fan experience.
• Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews with store teams and central marketing stakeholders.
• Develop and execute go-to-market plans for new store openings, relocations, pop-ups and significant retail refreshes, including launch milestones, audience strategy and post-opening optimization.
• Build market-specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and relevant neighborhood or commercial partners.

Requirements

• 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing.
• Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention.
• Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey.
• Experience supporting store openings, product launches, local-market activations, experiential events or multi-location retail programs.
• Ability to develop integrated plans spanning digital, social, CRM, partnerships, publicity, local discovery and in-store marketing.
• Strong project management and stakeholder collaboration skills, with experience partnering across Retail Operations, Merchandising, Product, Creative, Franchise and agency teams.
• Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred.
• Thinks like a retailer and a marketer, connecting fan engagement to store traffic, conversion and profitable growth.
• Anticipates operational and merchandising needs while maintaining a premium, customer-first brand experience.
• Brings energy, organization and accountability to launches, product moments and local-market opportunities.

Preferred

• Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred.

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation.