Manager, Retail Marketing – Americas

Responsibilities

• Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories, ensuring alignment with brand and retailer objectives.
• Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments.
• Partner closely with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance.
• Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.
• Manage retailer marketing calendars, launch timelines, and activation plans to ensure flawless execution across all consumer touchpoints.
• Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams to develop compelling retailer-facing campaigns and assets.
• Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support.
• Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations that drive incremental growth.
• Manage retail marketing budgets, forecasts, and investment allocations across assigned categories.
• Support the strategy and execution of retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies.

Requirements

• Bachelor’s degree in marketing preferred
• 3-5 years experience in marketing, beauty industry experience preferred
• Strong organizational and problem-solving skills
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and levels

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand