Manager, Regional Marketing, Tim Hortons, US, New Markets (South)

Responsibilities

• Lead all new markets New Restaurant Opening (NRO) marketing support, from pre-launch planning through grand opening execution
• Own local marketing strategy and execution across new and growing markets
• Lead grand openings and local activations end-to-end, creating memorable, traffic-driving guest experiences
• Partner with franchisees to develop tailored marketing plans that drive sales and long-term growth
• Guide franchise owners in community relationship building: regional marketing, local partnerships, and social impact initiatives
• Execute and optimize campaigns (mailers, promotions, in-store, digital) using performance data to improve ROI
• Collaborate cross-functionally with Brand, Media, Creative, Digital, and Operations teams to deliver best-in-class execution
• Support media planning, influencer activations, and local partnerships to increase brand visibility
• Analyze campaign and market performance, providing actionable insights to improve traffic and profitability
• Build and maintain strong franchisee relationships through regular communication, weekly/monthly status checks, and in-person restaurant visits

Requirements

• Bachelor’s Degree in Business, Marketing, Sales, or a related field
• 3–7 years of experience in marketing, field marketing, or a related role
• Background in local store marketing (LSM), grand openings, or community-based marketing
• Familiarity with analyzing sales, traffic, and promotional performance in a multi-unit environment
• Advanced proficiency in Microsoft Office (especially Excel and PowerPoint) and AI tools
• Strong business acumen with proven ability to build and maintain productive franchisee or client relationships
• Excellent organizational skills with the ability to manage multiple priorities and deliver on time and on budget
• Passion for building brands at the local level and engaging with communities
• Ability to take initiative and operate with urgency in a fast-paced, dynamic environment

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.