Responsibilities

• Develop and Lead Regional Brand Marketing Strategy: Create and manage comprehensive regional brand marketing strategies and budgets aligned with national priorities. Translate high-level initiatives into actionable, locally relevant plans that drive impact across diverse markets.
• Cross-Functional Collaboration and Coordination: Serve as the central liaison between regional sales leadership, marketing peers, and agency partners. Facilitate seamless communication, ensure alignment, and guide cross-functional teams in adapting national programs for effective regional execution.
• Regional Program Activation and Optimization: Partner with internal teams, specifically with sales and marketing teams to activate national strategies at the regional level, leveraging local insights to identify opportunities, and assess agency-led events and programs. Provide feedback to optimize performance and improve market results.
• Communicate Results and Provide Strategic Insights: Communicate regional marketing plans, execution progress, and outcome to leadership and stakeholders. Serve as the “local lens” by delivering insights that support continuous improvement, alignment, and enhanced regional performance.