Manager of Public Relations

New York City, NY (Hybrid)

$146K/yr – $222K/yrManager8+ years expOther

Posted 3 months ago

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Job Summary

Own the strategic external communications for firm-wide initiatives and priority practice areas, shaping media strategy, storytelling, and thought leadership while leveraging AI and analytics to drive measurable reputation and business impact.

  • Media strategy and messaging: guide partners on positioning and media training across key industries.
  • PR campaigns and thought leadership: oversee campaigns, editorial content, and media outreach aligned with firm priorities.
  • Media relations and competitive intelligence: build media relationships and monitor market trends to inform strategy.

Job Description

Responsibilities

  • Lead the development and execution of integrated communications strategies for key practice groups, industries, and firmwide initiatives
  • Partner closely with practice leaders in high-growth areas—including private equity, M&A, asset management, healthcare, and life sciences—to enhance market visibility and support business development objectives
  • Serve as a trusted advisor to partners on media strategy, messaging, and positioning, including media training and preparation
  • Oversee the execution of PR campaigns, media outreach, thought leadership, and editorial content aligned with firm priorities
  • Direct and manage programs for legal directories, rankings, awards, and related submissions to strengthen the firm’s market profile
  • Utilize AI-enabled tools and analytics platforms to support media monitoring, sentiment analysis, content development, and competitive intelligence
  • Develop and maintain strong relationships with key members of the media, including legal, financial, and industry trade press
  • Monitor and analyze communications performance, preparing regular reports with actionable insights and recommendations
  • Lead a competitive intelligence program to track peer firm positioning, emerging trends, and market opportunities

Requirements

  • Bachelor’s degree required; JD or advanced degree preferred
  • Minimum of eight (8) years of relevant professional experience in a law firm, PR agency, media organization, or similar professional services environment
  • Demonstrated experience supporting corporate transactional practices, including private equity, M&A, capital markets, or asset management; experience in healthcare or life sciences sectors is a plus
  • Demonstrated experience and skill in proactive media pitching, including identifying newsworthy opportunities, crafting compelling pitches, and securing media coverage across relevant outlets
  • Advanced proficiency in leveraging AI and emerging technologies to enhance communications strategy, including media intelligence, predictive analytics, and content generation
  • Exceptional writing and editing skills, with experience drafting for senior executives and legal audiences
  • Strategic thinker with the ability to align communications initiatives to firmwide business objectives
  • Ability to synthesize complex information quickly and communicate key messages clearly and effectively
  • High degree of professionalism, discretion, and sensitivity in handling confidential firm and client matters
  • Proactive and solutions-oriented, with a strong sense of ownership and accountability

Benefits

  • Comprehensive health and well-being benefits
  • Personal and professional development
  • Career growth opportunities
  • A collegial and supportive culture
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Ropes & Gray LLP

Ropes & Gray, a preeminent, global law firm, has been ranked in the top-three on The American Lawyer's prestigious "A-List" for eight consecutive years and listed on Law.com’s UK “A-List” for three years in a row. The firm has more than 1,500 lawyers and legal professionals serving clients in major centers of business, finance, technology, and government in New York, Boston, Chicago, Los Angeles, San Francisco, Silicon Valley, Washington, DC, London, Dublin, Hong Kong, Milan, Paris, Seoul, Shanghai, Singapore and Tokyo. The firm has consistently been recognized for its leading practices in many areas, including asset management, private equity, M&A, finance, real estate, tax, antitrust, life sciences, healthcare, intellectual property, litigation & enforcement, privacy & cybersecurity, and business restructuring. Content may include attorney advertising.

New York, New York, USA
3.5K employees (54 in marketing)