Manager, Public Relations & Consumer Storytelling

USA (Remote)

$82K/yr – $129K/yrManager4+ years expFull time

Posted 3 days ago

Job Summary

Own and lead consumer communications programs from strategy through execution, shaping media outreach, messaging, and storytelling around product launches and financial literacy initiatives.

  • Cultivate reporter relationships and proactive pitching.
  • Prepare spokespeople and ensure message alignment across channels.
  • Track earned media performance and translate results into actionable insights.

Job Description

Responsibilities

  • - Help develop and execute consumer communications and media outreach strategies that increase awareness, understanding, and trust in FICO Scores.
  • - Bring creative ideas and a strong consumer lens to the team’s storytelling and media programs.
  • - Build and maintain relationships with consumer, personal finance, and mainstream reporters; proactively pitch stories and help manage inbound media inquiries.
  • - Write and develop high-quality communications materials, including press releases, media pitches, Q&As, talking points, consumer explainer blogs, etc.
  • - Support consumer-facing narratives around product launches, score and credit education, data insights, and broader financial literacy topics.
  • - Partner with product, analytics, legal, marketing, and other stakeholders to ensure communications are accurate, timely, and aligned with business priorities.
  • - Prepare and support spokespeople for interviews, briefings, and media engagements, helping ensure clarity, confidence, and message consistency.
  • - Monitor media coverage, consumer conversations, and industry trends to identify proactive storytelling opportunities and flag emerging issues or risks.
  • - Track and analyze earned media performance, translating results into useful insights and recommendations for the communications team and internal stakeholders.
  • - Manage assigned projects from planning through execution, keeping workstreams organized, stakeholders informed, and deliverables on track.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 4-7+ years of experience in communications, media relations, or public relations, with meaningful experience in consumer-facing communications; experience in financial services, fintech, or another highly regulated industry is strongly preferred. Applicants with agency experience is encouraged.
  • Proven ability to simplify complex topics and craft clear, compelling messages for consumer and mainstream media audiences.
  • Well versed in the evolving media landscape and able to craft stories tailored to specific audiences and platforms.
  • Experience developing press materials and building media relationships across consumer, financial, or business outlets.
  • Demonstrated ability to manage communications projects and move work from concept through execution with appropriate guidance and collaboration.
  • Highly collaborative, with the ability to build strong cross-functional relationships.
  • Comfort managing multiple priorities and deadlines while maintaining accuracy and attention to detail.
  • Experience using PR tools such as Muck Rack for media monitoring, outreach, and reporting.
  • Proactive, curious, and comfortable taking ownership, asking smart questions, and looking for ways to improve the work.

Benefits

  • - An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
  • - The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
  • - Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
  • - An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
  • - The targeted base pay range for this role is: $81,900 to $1,28,700 with this range reflecting differences in candidate knowledge, skills and experience.
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FICO

4.1 Glassdoor

FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency. Learn more at www.fico.com.

Founded in 1956
Bozeman, Montana, USA
3.8K employees (124 in marketing)
84% recommend to a friend
91% CEO approval

Salaries

Posted range

$82K/yr – $129K/yr

Taken straight from the job posting.

See all FICO salaries

Funding

Total Funding
$2.5B
Last Raise
$1B
Post IPO Debt, 5 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $1B
  • May 2025
    Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors
282.1K
Traffic Source Mix
Search
39%
Direct
49%
Referral
9.9%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~3.8K

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