Responsibilities

• Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP.
• Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform.
• Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features.
• Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
• Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance.
• Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
• Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
• Proactively communicate with Director and team. Proactive communication is especially important in today’s world of remote work.
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
• Management of program trackers and timelines.