Manager, Programmatic

New York City, NY (On-site)

$75K/yr – $120K/yrManager3+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive end-to-end programmatic campaigns for clients, overseeing strategy, execution, measurement, and optimization across display, video, and connected TV.

  • Lead client communications and relationship growth
  • Coach and develop Analysts and Sr. Analysts
  • Collaborate with Analytics for insights and performance opportunities

Job Description

Responsibilities

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Traffic campaign tags into ad exchange environments
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns

Requirements

  • 3-5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
  • Working knowledge in DSPs and similar technologies, in particular The Trade Desk and DV360
  • Client-facing experience with the ability to identify risks and effectively manage through issues
  • Strong budget management experience, including forecasting and actualizing budgets.
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  • Proven experience in effectively coaching and developing others, as this role will involve managing at least 1-2 additional team members
  • Understanding of traditional and interactive media planning elements
  • Strong analytics, organizational, and communication skills, as well as project management skills
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Collective logo

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
15

Recent News