Manager, Programmatic Media

Responsibilities

• Lead & Support a Team: Act as the team lead, managing and supporting a team of paid media managers, fostering a culture of continuous learning, accountability, and innovation.
• Vendor & Agency Management: Oversee key relationships with media agency, demand-side platforms (GMP), ad networks, data providers, and agency partners to optimize media buying and inventory quality against budget and demand gen goals.
• Strong Execution Strategy: Oversee the end-to-end strategy, launching, testing, and optimization of global programmatic, ABM, display, and paid digital channels as tied to Global Campaign goals.
• Cross-Functional Collaboration: Partner with Global Campaign Managers, Web, Marketing Ops, Creative and Content, and Field Marketing to translate go-to-market priorities into cohesive digital media tactics and audience journeys.
• Continuous Optimization: Drive regular campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement to maximize ROI and operational efficiency.
• Programmatic Strategy & Execution: The global programmatic media strategy, execution roadmap, and tactical campaign calendar across regions.
• Budget Allocation & Efficiency: Day-to-day management and optimization of the programmatic media budget, ensuring efficient spend allocation and ROI performance.
• Audience & ABM Targeting: Audience list activation, dynamic targeting strategies, and optimization in partnership with Demand Gen and Marketing Operations.
• Media Performance Reporting: Own the storytelling across operational campaign reporting, dashboard maintenance, and multi-touch attribution analysis, providing actionable insights to marketing leadership.
• Ad Quality & Compliance: Standards for viewability, brand safety, fraud prevention, and privacy compliance across all active media buys.

Requirements

• 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience.
• Technical Mastery: Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs).
• Analytical Mindset: Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools.
• People Leadership: Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways.
• Collaboration & Communication: Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance