Responsibilities

• Supervise and mentor a Senior Programmatic Analyst, providing guidance and support to ensure high-quality campaign execution and continued career development
• Formulating and implementing strategic programmatic media initiatives that support client objectives and align with broader business objectives
• Unify strategic execution through cross-functional team collaboration with other media channels, including social, search, and addressable TV
• Assessing campaign performance to draw insights and drive improvements through informed, data-centric decisions
• Working closely with internal teams and clients to ensure alignment of objectives and facilitate effective communication
• Identifying, addressing, and resolving technical issues or obstacles that arise during execution
• Participate in our internal research and development for automation, optimization, and machine learning
• Building and maintaining relationships with programmatic vendors and partners to leverage the best tools and solutions available
• Stay current on programmatic advertising trends, technologies, and best practices

Requirements

• A BS/BA degree from an accredited college or university. STEM degrees are preferred
• 3+ years of hands-on experience in programmatic media campaign management within an agency or in-house marketing team.
• Extensive experience managing and optimizing campaigns across major DSPs is essential, preferably including The Trade Desk, Amazon DSP, and Google DV360.
• Demonstrated ability to drive outstanding results, monitor KPIs, and implement data-driven optimizations across diverse programmatic channels (display, video, and CTV)
• Proactive in identifying new opportunities and solutions, including test and learn experiments
• Demonstrating exceptional attention to detail to ensure precision and accuracy in all aspects of work
• Keen interest in staying updated with industry trends and innovations
• Ability to prioritize time, work and effort while multitasking on multiple projects
• Experience working with data scientists and analytics teams is a plus
• Prior experience in healthcare-related vertical is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave