Responsibilities

• Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
• Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
• Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
• Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
• Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
• Review of new solutions and partners as applicable.
• Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel.
• Supports programmatic adoption across the agency.
• Updates SME on new developments across advertiser operating models.
• Help to identify and lead/pilot innovative opportunities (e.g. advanced TV, cross-channel planning, etc.).

Requirements

• 8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
• Deep Technical expertise on all things data and digital.
• Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
• Comes from a place of core/native Digital and data centricity.
• Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media
• Highly responsive to crucial demands/requests
• Confident in building strong relationship with key clients as the thought leader in the programmatic space