Manager, Product Marketing at Wabash | Lafayette, IN

Wabash

Manager, Product Marketing

Lafayette, IN (Unknown)

Salary Not AvailableSenior Level7+ years exp

Posted 2 months ago

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Job Summary

Own the go-to-market engine for B2B product marketing by shaping UVPs, aligning on strategic priorities with Sales and Product, and equipping the field with compelling messaging and sales tools.

ABM and strategic alignment: coordinate with sales/product to drive revenue-aligned marketing for high-value accounts.
UVP-led content and assets: translate market and customer insights into messaging frameworks and launch-ready materials for key audiences.
Sales enablement and GTM execution: build a scalable library of enablement tools and lead content development for product and service launches to ensure clear value communication.

Job Description

Responsibilities

Drive Strategic Alignment: Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
Account-Based Marketing Execution: Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
Value Proposition Development: Lead the development of unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market research, product alignment and customer insight.
Content Creation & Messaging: Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
Sales Enablement: Build and maintain a comprehensive library of sales enablement tools—including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and dealer channels.
Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
Customer Insight & Market Intelligence: Gather voice-of-customer and provide to product management to inform roadmaps and leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy.

Responsibilities

Drive Strategic Alignment: Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
Account-Based Marketing Execution: Develop and implement targeted ABM strategies to support capture, growth, and retention of high-value accounts.
Value Proposition Development: Lead UVP development for all Wabash Transportation Solutions and Recurring Revenue offerings through market research, product alignment and customer insight.
Content Creation & Messaging: Translate UVPs into messaging frameworks, marketing assets, and sales tools for key audiences and verticals.
Sales Enablement: Build a library of sales tools—including training decks, product videos, battle cards, and competitive comparisons—to empower sales and dealer channels.
Go-to-Market Support: Lead content development for product and service launches with timely alignment to commercial goals and clear value communication.
Cross-Functional Collaboration: Ensure content reflects brand standards and delivers a differentiated market presence across teams.
Customer Insight & Market Intelligence: Gather customer feedback, competitive intelligence, and sales input to inform roadmaps and refine messaging and GTM strategy.

Wabash

3.4 Glassdoor

Wabash: Changing How the World Reaches You®Wabash (NYSE: WNC) combines physical and digital technologies to deliver innovative, end-to-end solutions that optimize supply chains across transportation, logistics and infrastructure markets. Headquartered in Lafayette, Indiana, Wabash designs, manufactures, and services an extensive range of products supporting first-to-final mile operations, including dry and refrigerated trailers and truck bodies, platform trailers, tank trailers, structural composites and more. In addition, through the Wabash Marketplace and Wabash Parts, customers gain access to a nationwide parts and service network, Trailers as a Service (TaaS)SM, and advanced tools designed to streamline operations and drive growth. By enabling businesses to thrive today and prepare for tomorrow, Wabash is Changing How the World Reaches You®.Wabash recently entered into a joint venture, Wabash Marketplace, with Fernweh Group LLC, an investment firm specializing in the industrial technology sector. This joint venture will accelerate Wabash’s development and growth of an end-to-end digital platform, all while enhancing the overall experience for dealers, customers, and suppliers through the ease, speed, and convenience of a connected partner ecosystem. Initial focus of the Wabash Marketplace will be scaling the Trailers as a Service offering as well as part sales and new services.To learn more about Wabash and its innovative solutions, visit www.onewabash.com.

Founded in 1985

Lafayette, Indiana, USA

2.7K employees (92 in marketing)

onewabash.com

59% recommend to a friend

64% CEO approval