Responsibilities

• Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape
• Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers
• Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics
• Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch
• Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
• Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health
• Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches
• Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact
• Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
• Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
• Track record of developing product positioning that resonates with diverse consumer audiences
• Experience leading cross-functional go-to-market efforts from strategy through execution
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
• Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
• Experience working closely with product management teams to influence roadmap and strategy

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience in the livestreaming, gaming, social media, or creator economy space
• Background in community management, AI, content moderation, or trust & safety
• Experience marketing to creator or developer audiences
• Familiarity with Twitch's platform, community, and creator ecosystem
• Experience with crisis communications or sensitive product communications

Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount