Own global downstream marketing for peripheral products, driving launches, messaging, and tools that resonate with clinicians and regional stakeholders to support commercial objectives.

• Lead global downstream marketing strategy and execution across global markets to support commercial objectives for the peripheral product portfolio.
• Ensure commercial readiness for new product launches and acceleration initiatives by coordinating across regions and cross-functional teams.
• Develop and maintain global product messaging, positioning, value propositions, and promotional claims that resonate with clinicians, customers, and regional stakeholders.
• Create sales and marketing tools that communicate clinical and economic value, incorporating relevant clinical data, market insights, and competitive trends.
• Drive global launch planning activities, including commercialization rollout, sales tool development, and coordination of supply planning.
• Collaborate with regional teams to support development of localized campaigns and tactics aligned with global brand and commercialization strategies.
• Partner with commercial training teams to equip field teams with impactful messaging, tools, and educational resources that support product adoption and market development.
• Build and maintain relationships with key opinion leaders (KOLs) to support physician education, product awareness, and ongoing feedback collection.
• Act as a global liaison to regional marketing teams, ensuring alignment of product messaging, sharing best practices, and supporting consistent execution across markets.
• Monitor competitive activity, clinical developments, and market dynamics to support commercialization strategies and product positioning.