Responsibilities

• Serve as the small business segment (SBS) product marketing lead in Canada, directing the success of product marketing activities
• Manage and execute day-to-day product marketing activities for our small business offerings
• Lead complex projects with clarity and significant impact on the business
• Work with the cross-functional teams to execute programs
• Deliver positioning, differentiated messaging, and related assets that equip the sales team to win new business and expand client relationships
• Create and implement product marketing strategies which elevate ADP Canada’s position in the small business market
• Lead and execute product launches including the overall go to market strategy
• Act as a link between Product Management, Business Unit Marketing, and Corporate Marketing to ensure adequate marketing plans, launch plans, and communications are created and followed for successful go-to-market
• Collaborate on product demo strategies and messaging
• Maintain accurate measurement and performance metrics

Requirements

• Bachelor’s degree required or equivalent in education and work experience.
• Minimum of 3 years in product marketing and related roles.
• Experience in working with and empowering sales teams.
• Technology product messaging and launch experience with proven results.

Preferred

• Knowledge and experience in Human Capital Management (HCM)
• Experience working within large, global businesses
• Ability to solve unique and complex problems with broad impact on the business by applying concepts and innovative thinking
• Highly collaborative team player with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic, and complex environment
• Communicate ideas, anticipate potential objections, and help to persuade others to adopt a different point of view
• Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present their views in a compelling manner
• Personal initiative, results-oriented, integrity
• Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
• Experience in building breakthrough product positioning and go-to-market strategies that drive marketing and sales performance