Manager, Product Marketing

California, USA (Hybrid)

$100K/yr – $115K/yrManager4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns end to end cosmetics product development from ideation to launch with cross functional leadership, packaging, pricing, and global compliance; drives post launch analysis and SKU rationalization.

  • Concept to launch focus: lead cross functional briefs, trade shows, and trend research to shape new products.
  • Launch governance: manage spec sheets, benchmarks, timelines, approvals, testing, and issue resolution with suppliers.
  • Market and portfolio stewardship: set NA pricing, ensure cohesive packaging, reflect brand benefit points, and drive post launch optimization.

Job Description

Responsibilities

  • Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research.
  • Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines.
  • Ensure progress of submissions until desired attributes and performance are achieved.
  • Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues.
  • Develop and maintain budgets, product volume forecast, and Cost of Goods targets.
  • Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
  • Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
  • Develop and maintain pricing strategy for North America (US and Canada).
  • Liaise with the International team to ensure products are globally compliant.
  • Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design.

Requirements

  • Bachelor’s degree in marketing or related field.
  • Minimum of 4 years of work experience.
  • FDM Color Cosmetic experience a must.

Preferred

  • Leadership skills and experience in product marketing leadership roles.
  • Strong project management skills
  • Creativity and thorough knowledge in all areas of product development including the ability to conceptualize, develop, and implement innovative product development programs.

Benefits

  • Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.
MARKWINS BEAUTY BRANDS INC logo

MARKWINS BEAUTY BRANDS INC

Since its inception, Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry. Markwins was the first to introduce multi-palette compacts to U.S. market and is now a global leader in color cosmetics, cosmetic accessories, and beauty collections. As the largest privately owned cosmetics company in the U.S., Markwins is recognized as a Top 20 purveyor in the global cosmetic industry.Markwins has been continuously building a diverse collection of brands since 1984 to cater to and reach consumers of all ages, ethnicities, and skin tones. The Markwins brand portfolio includes wet n wild, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including department, specialty, mass, drug, and food stores, and are available in more than 60 countries, spanning 6 continents.

Founded in 1984
Walnut, California, USA
373 employees (68 in marketing)

Traffic Signals

Monthly Visitors
11.6K
Traffic Source Mix
Search
27.9%
Direct
44.3%
Referral
5.9%
Social
20.1%
Paid
1.6%

Headcount Trend

Current headcount: ~373

Marketing Team

Marketing Team Size
35 (9% of company)