Responsibilities

• Own go-to-market strategy for major content updates, seasonal events, IP collaborations, and expansion releases for Global MapleStory and Classic World -developing positioning, key messages, and integrated campaign assets. Track and analyze campaign performance, player engagement metrics, and community sentiment to continuously optimize marketing strategy
• Develop and maintain a content strategy spanning owned, earned, and social channels. Oversee the production of high-impact assets, including promotional videos, update trailers, IP collaboration assets, etc.
• Serve as the guardian of the Global MapleStory brand — ensuring all creative output captures the game's signature charm, nostalgia, and energy while bringing fresh and culturally relevant ideas that attract and engage today's players.
• Partner with the Nexon Korea development team and global publishing stakeholders to localize and adapt product narratives that resonate with Western and global audiences
• Lead social content strategy working with social managers for managing briefs, approvals, and publishing across our own social channels (YouTube, social, website, and email) including external channels
• Collaborate with CRM, Paid Media, PR, Data, and other internal teams to align on brand standards and establish best practices that ensure a cohesive MapleStory brand experience at every player touchpoint
• Directly manage a team of creative, social media, and product marketing professionals — setting clear goals, providing coaching, and supporting career development in a games environment
• Other duties as assigned

Requirements

• 5+ years’ experience in Product Marketing and/or Brand Management roles
• Hands-on background in copywriting, video production, or social media management in a gaming context
• Experience bringing games to market, including building compelling marketing plans, creating/improving a brand, working internal groups and/or external agencies
• Capable of devising exceptional presentations, cutting-edge marketing strategies, and iconic creative backed up by insightful market and player analysis
• Experience managing direct reports and/or enjoys developing junior members both within and outside your immediate team
• Bachelor’s degree required
• Digital marketing and/or retail landscape experience
• Microsoft Office & Google Suite experience (Required)
• JIRA, Confluence, and/or other project management tools (Preferred)
• In-depth knowledge of online game market / games as a service model, and understanding of virtual goods

Preferred

• Skilled in brand/product Management. Comfortable both developing and refining these tenets for the brand/product as well as advocating the framework to cross functional teams to execute against.
• Results-driven personality that is self-motivated, well organized, and consistently delivers high quality work
• Excellent eye for innovative creative and ways to stand out in a crowded digital landscape
• Ability to execute a wide variety of concurrent projects on schedule in a fast paced entrepreneurial environment
• Ability to build long-term relationships with key internal stakeholders and possessing excellent interpersonal skills
• Strong critical thinking and analytical/strategic capabilities to apply in projects and workflow
• Constantly looking for ways to learn and improve without missing deadlines despite managing sometimes large and often very complex projects
• Bi-lingual in English and Korean is preferred

Benefits

• medical, dental and vision plans for you, your spouse or domestic partner and your children
• annual employer contribution to a health savings account for those enrolled in the high deductible health plan
• company paid life, AD&D, short-term and long-term disability benefits
• voluntary life and AD&D for yourself and your dependents
• flexible spending accounts
• a 401(k) savings plan with a company match
• pet insurance
• monthly wellness credit
• lunchtime yoga
• language classes