Responsibilities

• Collaborates with other marketing teams to manage identified marketing programs and projects and the creation of specific deliverables to support the practice, including but not limited to market research, external events, webinars, content development, digital and web support, and social media
• Develops messaging for buyer groups and value proposition for services and solutions
• Supports portfolio and industry marketing leaders who act as a strategic partner to business line and business development leaders; supports development of integrated marketing plans and strategies that will deliver on business goals and objectives
• Provides support and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables
• Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
• Plans and manages event budgets
• Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to NASBA specific processes and guidelines
• Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
• Supports development of marketing content and materials across all media by ensuring they reflect targeted, on-brand messaging
• Manages review process with marketing and client service professionals as well as appropriate compliance reviews

Requirements

• Bachelor’s degree and Five (5) or more years of marketing experience, required; OR High School Diploma/GED and Eight (8) or more years of marketing experience, required
• Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration, preferred
• Proficient in the use of Microsoft Office Suite, specifically Excel, Word, and PowerPoint, required
• Microsoft Dynamics CRM and Marketo experience, preferred
• Superior verbal and written communication skills
• Excellent organizational and project management skills
• Strong interpersonal skills
• Ability to interact effectively with people at all organizational levels of the Firm
• Ability to work in a fast-paced, deadline-driven environment with a customer service focus
• Ability to successfully manage multiple projects while working independently or within a team environment

Nice to Have

• Prior experience working in accounting, financial consulting, business advisory and/or professional services, preferred
• Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration, preferred
• Microsoft Dynamics CRM and Marketo experience, preferred

Benefits

• ESOP company with Employee Stock Ownership Plan
• Flexible work arrangements and opportunities for advancement
• BDO Total Rewards offerings
• Focus on meaningful connections and culture