Manager, Planning

New York City, NY (Unknown)

$60K/yr – $140K/yrManager3+ years exp

Posted 10 days ago

Job Summary

Own and lead day-to-day planning activities, translate objectives into media strategies, and drive development of media plans while coaching junior staff and managing agency and client relationships.

  • Own day-to-day account activities and translate objectives into media strategies
  • Direct development of media plans aligned with strategy
  • Coach and develop Associate and Senior Associate skills

Job Description

Responsibilities

  • As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies.
  • You will also direct the development of media plans consistent with the approved strategy.
  • You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
  • Partner with the Director on all aspects of communication plan development and recommendations.
  • Demonstrate a full understanding of the Client's businesses as a basis for all future work.
  • Determine and supervise the best possible implementation of all approved communication plans and projects.
  • Direct marketing and media analyses to support recommendations.
  • Act as primary planning/buying integration contact for outside agency partners.
  • Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
  • Train planning staff in media and marketing disciplines as well as the specifics of the Client's business and industry.

Requirements

  • A Bachelor's Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
  • 3-4 years experience working within strategy/planning, preferably within a media agency setting.
  • Previous experience working across all media channels (digital and traditional).
  • Able to work autonomously in a fast-paced, deadline-oriented environment.
  • Adaptable to take direction and multi-task.

Preferred

  • Previous experience working with tools including MediaOcean, Prisma is preferred.
  • Previous experience working in a data-driven environment is a plus.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Manager, Planning

WPP Media · New York City, NY · Unknown