Responsibilities

• Plan strategic media placements (on-site, off-site, in-store) to drive sales growth and maximize value for vendor partner programs.
• Develop comprehensive media plans, create insertion orders, and define targeting, flighting, and budget allocation strategies.
• Partner with data analytics teams to measure campaign impact and craft engaging post-campaign reporting for clients.
• Gather necessary creative assets and coordinate cross-functionally with marketing, operations, and creative teams to ensure smooth campaign activation.
• Provide proactive tracking, in-flight optimization, and performance updates to internal stakeholders and brand partners.

Requirements

• 5+ years of experience in media planning, advertising, or e-commerce marketing and 2+ years of people management experience.
• Experience utilizing sales and on-site performance data to formulate campaign recommendations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of media math, campaign analytics, and digital advertising formats.
• High attention to detail with the ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in MS Office Suite (advanced Excel and PowerPoint) and ad-serving technologies.