Responsibilities

• Lead and develop a team of media planners responsible for creating integrated media plans that support strategic sales proposals. Provide guidance on placement recommendations that align with advertiser KPIs, campaign objectives, and proven performance insights. Ensure plans span all onsite and offsite media offerings while optimizing both campaign outcomes and profit margins.
• Establish and maintain effective planning and proposal processes across Media Planning and Sales to ensure all deadlines, deliverables, and client commitments are met.
• Advance audience segmentation and audience enrichment strategies to strengthen targeting capabilities and improve campaign effectiveness.
• Monitor industry trends, emerging technologies, and evolving media capabilities to ensure Macy’s Media Network remains a leader in audience targeting and media strategy.
• Define and drive the strategy for curated private marketplaces (PMPs) to maximize advertiser value and revenue opportunities.
• Conduct inventory analysis and forecasting across advertising platforms to support planning, pricing, and revenue optimization.
• Lead yield management initiatives to maximize advertising revenue and inventory performance across channels.
• Apply quantitative analysis to identify value-maximizing inventory allocation and monetization strategies.
• Partner cross-functionally to identify pricing and revenue opportunities and provide recommendations to the Head of Advertising Operations on rate card optimization and pricing strategy.
• Collaborate closely with Ad Operations to ensure media plans are operationally sound, effectively integrated, and flawlessly executed.

Requirements

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 8-10 years of Media Planning experience within a digital media environment.
• 2-3 years of experience in Yield Management.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

Benefits

• We offer a dynamic, inclusive environment with competitive pay and benefits.
• Health and wellness coverage and a 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Grow your career with continuous learning and leadership development.
• Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement